GIRL | Creative Advertising Agency in Melbourne.
Why girl?
Brands can benefit when they think like a girl
YOU DON’T HAVE TO BE A GIRL TO THINK LIKE A GIRL

JUST IMAGINE THE POSSIBILITIES


LOOK AHEAD

Future thinking places a high value on empathy, flexibility, trust, generosity, fairness, emotional stability and organization.

SHARED VISION

These are traits that have been traditionally associated with women, but are increasingly shared by all conscientious beings.

And yes your brand can connect with women without alienating men.
“It is something
every bouncer knows. Get women in the door and men will follow in droves” Ayesha Matthews, The Athena Doctrine, New York Times Best Seller

You can't argue with the facts


More than 1 billion women worldwide work.

More than half the university students in the world are women which means they are both educated and self motivated.

Women increasingly control or influence purchase decisions in categories you would and wouldn’t expect (like financial services).

Over 70% of dollars spent come from women’s purses.

Women see themselves as independent, highly engaged, self motivated, in control of their own destinies and frequently in control of other peoples’ too.

Does your brand see women this way?

Women buy from brands they love


They are guided by heart as much as head.

They value relationships and loyalty.

They hate being patronized and stereotyped.

is yours a brand women want to be friends with?

Women buy from brands they love


They are guided by heart as much as head.

They value relationships and loyalty.

They hate being patronized and stereotyped.