GIRL | Creative Advertising Agency in Melbourne.
What we do
We build brands women want to be friends with

We talk to her
like a real friend

We use the language that colours her conversation and the visual cues that make her feel understood and good about herself.

We consider her motivations, priorities, social pressures, different life stages, complexities, needs and desires. And we make authentic connections that resonate with her.

Is your brand talking to women like a friend would?

We talk to her
like a real friend

We use the language that colours her conversation and the visual cues that make her feel understood and good about herself.

We consider her motivations, priorities, social pressures, different life stages, complexities, needs and desires. And we make authentic connections that resonate with her.

Is your brand talking to women like a friend would?

We play in
her heartland


Categories like beauty, fashion,
health, home and wellbeing.

But It's the
less traditional
that represent the biggest opportunities


Categories like financial services, superannuation, auto, electronics, travel
and hardware where women feel most misunderstood or worse still, ignored.

Does your
brand see an opportunity here?

We play in
her heartland


Categories like beauty, fashion,
health, home and wellbeing.

But It's the
less traditional
that represent the biggest opportunities


Categories like financial services, superannuation, auto, electronics, travel
and hardware where women feel most misunderstood or worse still, ignored.

Does your
brand see an opportunity here?

AND WE FIND
HER IN ALL HER FAVOURITE PLACES


Places women love like magazines, catalogues, TV, radio, outdoor, retail, mobile, social and online.

How is your brand experience in these places?

AND WE FIND
HER IN ALL HER FAVOURITE PLACES


Places women love like magazines, catalogues, TV, radio, outdoor, retail, mobile, social and online.

How is your brand experience in these places?