GIRL | Creative Advertising Agency in Melbourne.
 
DIRECT FASHION

FASHION MARKETING THAT DELIVERS


HIGH VOLUME FASHION

Ezibuy is Australasia’s largest multi-channel retailer with over 530,000 active customers currently on their database and an outstanding customer retention rate of 70%.

OUR ROLE

Our primary focus is on the Creative & Art Direction of each season's collection.

We then execute this direction, shooting each collection either on location or in studio with our very good friends at Mondo.

As a multi-channel retailer, this beatiful imagery is then leveraged across Catalogue, Digital, Print, OOH and in-store.

CONSISTENT GROWTH

In partnership with Working Girls (Girl), EziBuy has achieved double digit growth over the last 10 years.

What makes this most impressive is that this growth has been delivered through some of our toughest economic times, especially in the retail fashion business.

SPRING TVC

TARGETED COMMS

BEING A REAL FRIEND


STRATEGY

As a direct fashion retailer, targeted communications are our sole way of talking to customers and our best way to forge relationships. Getting the message right and striking the right tone is therefore vitally important.

CREATIVE

Keep it simple. Keep it friendly. Keep it consistent. Start the conversation, continue the conversation, but make sure it’s presented in a style befitting of a fashion retailer.

RESULTS

Positive customer feedback
Easier to implement internally
Improved retention rates

ONLINE

LEVERAGING DIGITAL CHANNELS


INTEGRATED THINKING

As a true multi-channel retailer, Ezibuy customers are able to shop when, where and however they wish.

This demands an integrated approach to creative, leveraging our seasonal creative across channels.

CREATIVE EXECUTIONS

Our creative is leveraged across all Ezibuy online channels including website, EDM and social.

Both visuals and copy are customised to suit their context, whether it be the homepage of ezibuy.co.nz or a targeted EDM.

SEAMLESS RESULTS

Each execution is designed to work seamlessly across devices, meaning that the creative displays beautifully no matter the environment.

The result is a beautifully consistent brand experience wherever customers choose to shop.