Our original brief was simply to celebrate Blackmores 80th anniversary. But the client liked the idea so much it was adopted as the new brand campaign.
Our strategy was to remind Australians why they considered Blackmores the most trusted vitamin brand in the country and to connect the brand heritage with the product benefits in a meaningful and memorable way.
Our core creative idea was the notion of 'More'. A completely ownable creative property to deliver the many benefits of Blackmores products and neatly inherent in the product name. Win Win!
To really drive our positive message home, we selected the perfectly formed ‘More Than a Feeling’ as our soundtrack.
The ‘More’ campaign delivered exceptional and record-breaking brand tracking results for Blackmores.
Along with high awareness and recall, the creative shifted our audience towards a more positive attitude to the Blackmores brand, and also drove purchase with sales up double digits year on year.